Google Shopping & Bing Shopping
Advertisers would like nothing more than for Shopping ads to be “set it and forget it” but, so far, this is anything but the case. Google and Bing Shopping campaigns have introduced a whole world of complexities (and opportunities) on multiple levels. We, at ESV, have the expertise and technology to manage your product inventory in order to perform at a level that meets/exceeds your ROI goals and expectations.
With shopping becoming a more competitive auction every day, and an important source of traffic to retailers, it’s incredibly important that you have the right partner to give you the edge. You will be in safe hands with ESV to achieve the maximum ROI with our proven solution
Our approach boils down to marrying structure with audience to ensure the right product is shown to the right person on the right search:
Apply a granular structure where each product has its own Ad Group – compensates for lack of keywords.
MANAGE YOUR CAMPAIGNS
Manage shopping campaigns much like text search ads, which allows negative terms to be applied with granularity, to drive converting searches to converting products, and in turn drive ROI.
Layer on top of this structure device, geo and audience optimizations (e.g. bid modifiers or broken out campaigns) depending on the specific client.
We have unbeatable expertise in feed specifications, local inventory ads and all other levers at our disposal to allow our clients to maximize competitiveness and ROI from this growing channel.
OUR CASE STUDIES
Sandals – Paid Search
A Caribbean luxury travel operator increases conversion rate by 45% and revenue...
MDHearingAid – Paid Search
An affordable hearing aid manufacturer lifts sales by 80% within 6 weeks by...
Tiffany Rose – Paid Search
ESV Digital helps a British maternity wear retailer to expand internationally.
Mad4Tools – Paid Search
ESV Digital boosted revenue and ROI for a tool and equipment supplier, beating...
Evans Cycles – Paid Search Attribution
How the largest cycle retailer in the UK achieved great results via algorithmic...