ESV Paid Search Platform
We are global API partners with Google Search, Google Display Network, Bing Ads and Yahoo Gemini gives us unique ad-hoc access to powerful and insightful dashboards, uniting data across networks (and websites for multi-domain clients), plus time-saving bulk management to allow for large-scale launches easily.
For shopping clients (and beyond), we have feed processing engine that permits quick implementation of enormous catalogues to Google and Bing shopping in a structured and optimal format.
ESV clients are provided with 24/7 access to the platform, all data is bi-directionally synched with search engine accounts and our in-house software engineering team who built the platform are constantly researching & developing new features to keep ESV clients one step ahead of the competition.
Rich reporting formats - both through Excel and Google Sheets/Data Studio - give our Account Managers and clients unequalled access to account data that matters all day, every day.
Over 10 years ago, ESV were pioneers with our automated inventory product feed campaigns. It’s still amongst the best around and an exceptionally effective way to optimize large and complex offerings. Key features include:
Create and quickly update numerous campaigns across search engines, keywords and ads automatically, based on actual stock inventory for text search ads.
Automatic categorizing and labeling of content at the ESV end for structuring.
Inventory-specific messaging (e.g. pricing, model features) for compelling ads.
A single feed solution for Shopping, Search and Display
More complete long-tail keyword coverage down to the SKU.
Pausing and resuming of ads based on the product-level stock status or a variety of other conditions.
OUR CASE STUDIES
Sandals – Paid Search
A Caribbean luxury travel operator increases conversion rate by 45% and revenue...
MDHearingAid – Paid Search
An affordable hearing aid manufacturer lifts sales by 80% within 6 weeks by...
Tiffany Rose – Paid Search
ESV Digital helps a British maternity wear retailer to expand internationally.
Mad4Tools – Paid Search
ESV Digital boosted revenue and ROI for a tool and equipment supplier, beating...
Evans Cycles – Paid Search Attribution
How the largest cycle retailer in the UK achieved great results via algorithmic...
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