Proven Paid Media Methodologies

We are proud of our best-in-class rigorous but constantly evolving methodology, designed to meet and exceed client goals, regardless of industry. We build robust, thoughtfully detailed campaigns, granularly structured for efficiency and optimized daily, regardless of campaign or client size.

For direct response clients, where PPC is the ideal model, our proven search, shopping, and display campaign methodology maximizes traffic control and targeted audience penetration resulting in consistent client ROI improvement. We layer this tightening of ROI and overall control with true, broad scalability that grows topline revenue using this solid efficiency as a foundation.

We achieve efficient growth by actively managing users and audiences through the buying funnel. We employ a mixture of targeting, retargeting, bidding, and custom messaging to match the user’s point in the funnel (e.g. research vs ready to buy). This results in shorter overall paths to conversion and bolstering of your brand perception. When it comes to the performance of ad creative/copy, our rigorous systematic ad evolution process, using ESV’s stringent A/B testing framework, helps deliver ongoing account growth and maximizes ROI.

Our PPC experts continually refine methodologies for all biddable media catering to the many different campaign types or clients and adapting to the increasingly rapid changes in platform capabilities and features.
We have:

• International Campaign Management / Structuring Methodologies

• Best Practice Brand Traffic Management Strategies

• Cost Tiering Keyword Portfolio Management

• Unique Shopping Methodology empowered by ESV’s Technology

• Robust Sales & Promotions Strategies (Including Campaign Scheduling)

• Multichannel Attribution, Search Attribution & Conversion Path Bid Management Tactics

• Refined Methodologies for each Social Network, Programmatic Display and Native Ads


Sandals – Paid Search

A Caribbean luxury travel operator increases conversion rate by 45% and revenue...

MDHearingAid – Paid Search

An affordable hearing aid manufacturer lifts sales by 80% within 6 weeks by...

Evans Cycles – Paid Search Attribution

How the largest cycle retailer in the UK achieved great results via algorithmic...

Tiffany Rose – Paid Search

ESV Digital helps a British maternity wear retailer to expand internationally.

Mad4Tools – Paid Search

ESV Digital boosted revenue and ROI for a tool and equipment supplier, beating...

Conforama – Paid Search

ESV’s launch of the first Local Inventory Ad (LIA) campaign for Conforama,...


How The Death Of Average Position Makes PPC Better

Why Google Is Sunsetting It & How...

Find Out More

Google Search Console’s Data Outage Caused By Indexing Bug

The aftermath of the indexing bug has...

Find Out More

2019 PPC – The State of Keywords

Part 2 of a series


Find Out More

PPC Management For Today

Part 1 of a series


Find Out More

What to Know More?
Start a Conversation