At the Google Performance Summit last month, Google Adwords announced the introduction of Expanded Text Ads (ETAs) which will allow for more characters and overall larger ads in search results. This exciting change has opened a world of opportunity for advertising, and we are eager to be a part of it.
ESV Digital is a powerful mix of PPC and digital expertise with cutting edge proprietary technology, and our multi-country presence allows us to work closely with both Google and Bing.
The new ETAs are in beta right now, and we have worked hard to allow our valued clients to be able to fully beta test this new ad version on our platform.
Today, we are pleased to announce that we are now live with ETAs and monitoring them closely. Early signs show that they may have a profound effect on performance. We’ll provide you with more information on this in a case study coming shortly.
Here at ESV Digital, we are an agency that loves innovation and learning from quality testing, so we’re very excited to be able to set up the delivery of some of the earliest ETAs in PPC. We’re looking forward to embarking on the new era of ETAs with confidence and insights before the full Google launch at the end of this summer.