This tool can help you forecast a year’s worth of monthly spend and revenue performance based on 24 months of previous history. It uses a couple of forecasting to techniques to give the most realistic outcome month to month.
• It has to have monthly data covering a full 24 months to work; no more, no less.
• Include only the columns indicated in the instructions.
• The tool lets you set spend increase and Average Order Value increase estimates to see how the trends may be affected. The settings of the latter on the ROI tab forces the same in the other KPI tabs.
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