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Strategic and technological support to optimize your digital media buying.

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Analytics

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In house Software and expertise to help you understand and manage your digital campaigns and ROI.

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Consulting

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Strategy consulting services for companies and investment funds ranging from strategy definition to operational implementation in the digital sphere.

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Offline Conversions and SEM Results

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An impactful campaign

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PPC Results which are music to one's ears

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Sandals

Ready to take off?

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Toysrus

From Bricks to Clicks

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Our Clients
ESV Digital's client base ranges across a number of different industries.
2019 PPC Strategies – Part 2

In part 1 of this blog series looking at the new PPC management landscape after Google Ads’ redesign, Bing’s takeover of Yahoo Search PPC, and the emerging ad and campaigns types we’re seeing, we looked at the top level issues and questions you should address before embarking on adopting these new features. In this part, we will look at the keyword (and keywordless) environment in terms of search (including Shopping ads).

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PPC Management For Today Part 1 Of A Series

As promised, we’re starting our series of articles about advertisers can adapt their accounts to the new PPC platform landscape. We’re looking at structure, campaign types, bidding types, ad types and ad extensions. Many of these are available on Google Ads and Bing, although Bing has currently far less to offer in the way of auto-bidding strategies.

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2019 & The State of PPC Time For A New Strategy?

If you look back over the last 18 months to 2 years, you’ll see that, bit by bit, PPC (Pay Per Click otherwise called Paid Search) has changed dramatically. The sum of the smaller changes have aggregated to result in a night and day difference in so many areas.

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