The Blog
ESV Digital

E-commerce innovations, Social Media, DMP, SEM, RTB, SEO… these acronyms won’t be a secret to you anymore. Follow the news of the digital world on our blog!

Everyone Could Be Ironman
Voice Search And Advertising

Who wouldn’t want Jarvis – the complete AI-based assistant Tony Stark (Ironman) uses in his home, lab and metal suit – to help them as they go about their business?

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Fraud: The Hidden Face of Digital Advertising

After drugs, fraud in digital advertising is one of the most lucrative illegal activities in the world.

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Digital March Madness
Brand Safety Explained

March Madness is here, but that doesn’t mean just basketball.

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Are You Missing SEM Traffic?
AdWords Tools for Success

Today there are over 3.5 billion Google searches performed each day and around another 2 billion on Bing.

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A Year In Review
Looking Back At 2016

As we begin making our way into 2017, it’s important to reflect on the year we’ve put behind us.

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Experiment or bust?
Do you really need a test?

A PPC account that is running pretty well can always do better. But why rock the boat? What else is there to do other than optimize what you’ve got?

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Don’t Kill Your Sales With
The Wrong Efficiency KPI

If you’ve been having trouble hitting your PPC Key Performance Indicator (KPI) for the business, or if you are hitting it but you’re not sure why you’re not seeing growth, this could be because you’re working towards the wrong metric.

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Stop GDN Waste!
How to get control of costs

The Google Display Network (GDN) is a continuously growing and changing beast, much like the Google Search Network, and it is very easy to be spending too much or suffering from too little efficiency. Here’s how to take control of how your GDN investment is spent with a bias towards making more efficient conversions.

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7 “Hidden” SEM Problems
Even if it's Profitable!

Your PPC account has been running for some time and you’re making a profit OK, but it’s always worth asking yourself if everything is really set up in such a way that there isn’t a significant efficiency leak.
We’ll lay out here how to check for some common, but easily missed causes for an account to secretly have much less efficiency that you have potential to actually achieve.

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Be Careful With New
Adwords Device Bid Modifiers

With Google’s Device Bid Modifier rolling out recently, you can now adjust bids for individual devices in Adwords. Previously, you could only have a set bid for Desktop and Tablets, then use a percentage of bid modifier for smartphones. Perhaps most importantly, tablet is no longer in the same category as desktop.

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