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ESV Digital

E-commerce innovations, Social Media, DMP, SEM, RTB, SEO… these acronyms won’t be a secret to you anymore. Follow the news of the digital world on our blog!

Local Inventory Ads
Web to Store Using LIA

Adapting to a new format launch on Google Adwords is always a tricky task to approach. At first, you are suspicious: do I have to use this new format to see a better ROI? Or am I better off sticking with what I know? The risk of setting up a non-functional or irrelevant format often deters advertisers from trying new formats in the first place.

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