The Blog
ESV Digital

E-commerce innovations, Social Media, DMP, SEM, RTB, SEO… these acronyms won’t be a secret to you anymore. Follow the news of the digital world on our blog!

What SEM Can’t Do

How to Play to Its Strengths

Search Engine Marketing is a type of digital marketing that involves the promotion of websites through increasing their visibility in various search engine results pages. As you may know, the most popular search engines are Google and Bing. SEM, as part of the glamorous world of online marketing, is a terrific tool and our core business, but it is a tool, like any other, with strengths and weaknesses.

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