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ESV Digital

E-commerce innovations, Social Media, DMP, SEM, RTB, SEO… these acronyms won’t be a secret to you anymore. Follow the news of the digital world on our blog!

Customer Lifetime Value

What it Should Mean to You

Customer Lifetime Value (CLV) is one of the most important metrics for shaping your customer acquisition strategy. CLV gives advertisers the big picture beyond just a last-click and first sale model that many ecommerce operations work to analyze.

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How To: Remarketing Lists

For Search Ads (RLSA)

Users often (about 95% of the time) do not convert on initial contact with a website, instead, they do their proper research and return several times before they convert. As advertisers, we have the opportunity to continue to message such users to encourage more returns and, hopefully, faster purchasing decisions. We can do this via both Display retargeting but also in Search Ads

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