The Blog
ESV Digital

E-commerce innovations, Social Media, DMP, SEM, RTB, SEO… these acronyms won’t be a secret to you anymore. Follow the news of the digital world on our blog!

Memorial Day Review
Search Never Takes a Day Off

Everyone loves Memorial Day Weekend — but unlike us, advancements in digital marketing never take a day off.



Read more

How Was Mother’s Day?
Review Holiday Performance

Was Mother’s day a gift for your business?

Since Mother’s Day is the third-largest retail holiday in the U.S., with consumers spending more than they do on Valentine’s Day, Easter, Halloween, and others, if you feel like you missed out on some revenue, here’s how you might want to diagnose why.

Read more

Everyone Could Be Ironman
Voice Search And Advertising

Who wouldn’t want Jarvis – the complete AI-based assistant Tony Stark (Ironman) uses in his home, lab and metal suit – to help them as they go about their business?

Read more

Algorithmic Attribution
A Friend You Need

Measuring and optimizing the performance of their investments is the goal of every marketer. To do this, a new concept has emerged: algorithmic attribution.


Read more

Fraud: The Hidden Face of Digital Advertising

After drugs, fraud in digital advertising is one of the most lucrative illegal activities in the world.

Read more

Digital March Madness
Brand Safety Explained

March Madness is here, but that doesn’t mean just basketball.

Read more

Are You Missing SEM Traffic?
AdWords Tools for Success

Today there are over 3.5 billion Google searches performed each day and around another 2 billion on Bing.

Read more

A Year In Review
Looking Back At 2016

As we begin making our way into 2017, it’s important to reflect on the year we’ve put behind us.

Read more

Experiment or bust?
Do you really need a test?

A PPC account that is running pretty well can always do better. But why rock the boat? What else is there to do other than optimize what you’ve got?

Read more

Don’t Kill Your Sales With
The Wrong Efficiency KPI

If you’ve been having trouble hitting your PPC Key Performance Indicator (KPI) for the business, or if you are hitting it but you’re not sure why you’re not seeing growth, this could be because you’re working towards the wrong metric.

Read more