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ESV Digital

E-commerce innovations, Social Media, DMP, SEM, RTB, SEO… these acronyms won’t be a secret to you anymore. Follow the news of the digital world on our blog!

2019 PPC Strategies – Part 2

In part 1 of this blog series looking at the new PPC management landscape after Google Ads’ redesign, Bing’s takeover of Yahoo Search PPC, and the emerging ad and campaigns types we’re seeing, we looked at the top level issues and questions you should address before embarking on adopting these new features. In this part, we will look at the keyword (and keywordless) environment in terms of search (including Shopping ads).

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PPC Management For Today

Part 1 Of A Series

As promised, we’re starting our series of articles about advertisers can adapt their accounts to the new PPC platform landscape. We’re looking at structure, campaign types, bidding types, ad types and ad extensions. Many of these are available on Google Ads and Bing, although Bing has currently far less to offer in the way of auto-bidding strategies.

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2019 & The State of PPC

Time For A New Strategy?

If you look back over the last 18 months to 2 years, you’ll see that, bit by bit, PPC (Pay Per Click otherwise called Paid Search) has changed dramatically. The sum of the smaller changes have aggregated to result in a night and day difference in so many areas.

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The Death of Keywords

A Keywordless Future?

Keywords and their management have historically been a central plank of managing Search Advertising campaigns for all search engines. But all the evidence suggests that this is changing, slowly but surely. It is at the point now where, if you haven’t begun to act, you may already be behind the curve.

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Get With The GDPRogram

EU Privacy Changes Of Note

This month, the GDPR (General Data Protection Regulation) legislation covering the entire European Union is coming into force. This is such a detailed and comprehensive package of regulations that even US companies may be subject to many of its provisions. Here’s the lowdown.

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Your New SEM Strategy

Localized digital marketing is an important part of SEM – it requires a solid knowledge of one’s target audience, of search engine marketing, and of the digital landscape.

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