ESV Digital Strengthens Its Expertise in Social TV by Winning Two European Awards with Canal+

The PromaxBDA Europe 2014 is a one of a kind awards ceremony, which took place on the 25th of March in London, honoring the finest work in TV Promotion, Marketing and Design for the European region. The ceremony recognized campaigns in several categories and selected winners from over 1500 entries.

We are happy to announce that a campaign created by Komilfo, the agency we merged with earlier this month, was recognized at the ceremony, reinforcing our expertise in Brand Content and Social TV.

Our client, Canal+, received two awards with the Truth Terror – campaign for the TV drama “Tunnel” in the following categories :

  • Gold Award in the category “Platform Website”
  • Silver Award in the category “Use of Social Media for Programme”

 
See the full list of winners.

The objective of the “Truth Terror” campaign was to put the digital user into the shoes of the main character, in this case the serial killer. The operation began with a teaser aimed at the bloggers creating a mystery around the series via cryptic messages and scary videos. We also created a dedicated website enabling users to discover the world of the the Truth Terrorist, aka the serial killer. Visitors were able to find clues and share his secrets with an original user experience. On top of that, we launched social media profiles on behalf of the Truth Terrorist on Facebook and Twitter interacting with the real audience.

 
The campaign was successful and created a buzz in the digital platforms even before the release of the first episode. Each visitor generated at least 3 sharing actions on the site and in total resulted over 230 000 interactive actions.

We are extremely happy and proud of the recognition at the PromaxBDA Europe 2014, and we are currently working on different projects to expand our expertise in digital activation and social campaigns.

ESV Digital at E-Marketing, Paris

E-Marketing Paris is the annual meeting point of the digital marketing industry in France. The event held in Porte de Versailles in Paris, gathers approximately 20 000 visitors to benefit from the presence of 300 exhibitors to answer their questions. The leading French event in digital marketing provides conferences, exhibitions and workshops with French and international decision makers in marketing and sales departments.

This year we are excited to participate as an exhibitor at the event. It’s an unique opportunity to hear more about our recent merger and updated offer, including marketing, analytics and consulting. You can also stop by to meet Mathieu Ferel and Rémi Pesseguier, the new members of our management board.

Contact us to fix an appointment or meet us directly at the event. You will find us at the stand H22!

e mktg 728x90 ESV Digital at E Marketing, Paris

ESV Digital Joins Forces with a French Digital Consulting and Marketing Start-up, Komilfo

We are proud to announce today that we have merged with Komilfo, a French Digital Consulting and Marketing agency. Komilfo is a 25-strong start-up specialized in digital consulting, branding, creative strategies, Web + mobile design and optimization. It was founded in 2010 by Rémi Pesseguier, a long-time McKinsey & Co Project Manager, Mathieu Ferel, a digital specialist with leading French media and publishing group, Lagardère and Jean Philippe Siourd, a marketing expert from Mondadori Group and Lagardère.

ESV Digital’s merger with Komilfo will provide, on an international scale, considerable benefits to both firms’ clients along two dimensions:

  • The application of ESV Digital’s data-driven DNA to branding to maximize the impact of a client’s branding investment ;
  • An integrated approach to digital marketing strategies incorporating both branding and performance channels.

 
Through our merger with Komilfo, we are excited to bring our old and new clients a broader and more integrated digital marketing proposition while still focusing on our data-centric expertise.

Read more about our updated offer in Marketing, Analytics and Consulting.

esv blog ESV Digital Joins Forces with a French Digital Consulting and Marketing Start up, Komilfo