E-Marketing Paris is the annual meeting point of the digital marketing industry in France. The event held in Porte de Versailles in Paris, gathers approximately 20 000 visitors to benefit from the presence of 300 exhibitors to answer their questions. The leading French event in digital marketing provides conferences, exhibitions and workshops with French and international decision makers in marketing and sales departments.
This year we are excited to participate as an exhibitor at the event. It’s an unique opportunity to hear more about our recent merger and updated offer, including marketing, analytics and consulting. You can also stop by to meet Mathieu Ferel and Rémi Pesseguier, the new members of our management board.
Contact us to fix an appointment or meet us directly at the event. You will find us at the stand H22!
We are proud to announce today that we have merged with Komilfo, a French Digital Consulting and Marketing agency. Komilfo is a 25-strong start-up specialized in digital consulting, branding, creative strategies, Web + mobile design and optimization. It was founded in 2010 by Rémi Pesseguier, a long-time McKinsey & Co Project Manager, Mathieu Ferel, a digital specialist with leading French media and publishing group, Lagardère and Jean Philippe Siourd, a marketing expert from Mondadori Group and Lagardère.
ESV Digital’s merger with Komilfo will provide, on an international scale, considerable benefits to both firms’ clients along two dimensions:
- The application of ESV Digital’s data-driven DNA to branding to maximize the impact of a client’s branding investment ;
- An integrated approach to digital marketing strategies incorporating both branding and performance channels.
Through our merger with Komilfo, we are excited to bring our old and new clients a broader and more integrated digital marketing proposition while still focusing on our data-centric expertise.
Read more about our updated offer in Marketing, Analytics and Consulting.
B com is an annual two-day event aimed at Italian and international players in Digital Marketing. The event held in Torino, Italy, provides workshops, conferences, exhibitions and pre-arranged appointments between Italian and international decision makers in marketing and sales departments.
Raffaella Appice, the Country Manager of ESV Digital in Italy, attended B com presenting a PPC case study with our client in Travel industry. Raffaella highlighted the importance of investing in the Long Tail segment for the digital marketing strategy and necessity of technological support in managing Long Tail campaigns. Thanks to ESV’s Product Feed technology, it is possible – automatically and in real time – to create large scale campaigns for millions of SKU’s, which means putting hundreds of products in front of thousands of customers within seconds guaranteeing campaign goals are being met or even exceeded.
Contact us to hear more about the case in travel industry and if you were there, thanks again for attending our session.