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ESV Digital Welcomes New  CEO - North America

ESV Digital Welcomes New
CEO - North America

ESV Digital is happy to announce the appointment of Mike Fury to CEO of its North American business effective September 01, 2016. Mike will be based in the San Francisco office and will lead …

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Remarketing :  Where Agencies Shine

Remarketing :
Where Agencies Shine

There are many reasons why a company might employ an agency to run their digital marketing. But in the age of so much automation in Paid Search, this area is not necessarily somewhere an agency can…

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How Do You Know Your TV Ad Caused an Online Sale?

How Do You Know Your TV Ad
Caused an Online Sale?

Drawing a direct connection between your advertisements on TV and sales online has been a long-time difficulty for many advertisers. How can you know when a customer online found your website from…

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Experiment or bust? Do you really need a test?

Experiment or bust?
Do you really need a test?

A PPC account that is running pretty well can always do better. But why rock the boat? What else is there to do other than optimize what you’ve got? …

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Stop GDN Waste! How to Get Control of Costs

Stop GDN Waste!
How to Get Control of Costs

The Google Display Network (GDN) is a continuously growing and changing beast, much like the Google Search Network, and it is very easy to be spending too much or suffering from too little efficiency.…

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Don’t Kill Your Sales With The Wrong Efficiency KPI

Don’t Kill Your Sales With
The Wrong Efficiency KPI

If you’ve been having trouble hitting your PPC Key Performance Indicator (KPI) for the business, or if you are hitting it but you’re not sure why you’re not seeing growth, this could be because you’re…

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