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Verizon Buys Yahoo What it Means for Marketing

Verizon Buys Yahoo
What it Means for Marketing

As if Microsoft purchasing Linkedin wasn’t enough excitement already, there’s a new deal this week that is bound to have an effect on digital advertising. Verizon, the largest wireless carrier, has p…

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Apple Store Ad Launch: Get the Lowdown

Apple Store Ad Launch:
Get the Lowdown

For companies with apps looking to use it as a sales channel, it’s a nightmare to work on that application only to have it disappear into the app store without a download. Recently, Apple announced th…

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    ESV Digital’s Press Review June 2016

ESV Digital’s Press
Review June 2016

As we make our way into July, it’s time to reflect on some of the most influential events in digital marketing that happened during the month of June. The following articles are some of our favorites …

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Microsoft/LinkedIn Deal: 5 Things You Need To Know

Microsoft/LinkedIn Deal:
5 Things You Need To Know

Introduction: Over the past month, the world has been buzzing about a business decision that will be highly impactful in the digital marketing world. Microsoft has announced that they will be buying…

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Why Running Test Searches For Your Ads is Pointless

Why Running Test Searches
For Your Ads is Pointless

If you’re wondering what your ad may look like to search engine users, you might try searching to see it for yourself. While this feels like a fast and easy approach to knowing what your ad looks like…

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ESV Using Expanded Text Ads Exciting Platform Update

ESV Using Expanded Text Ads
Exciting Platform Update

At the Google Performance Summit last month, Google Adwords announced the introduction of Expanded Text Ads (ETAs) which will allow for more characters and overall larger ads in search results. …

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