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Success in SEA is Based on Prioritization

Success in SEA
is Based on Prioritization

One of the more common management traps in PPC and SEA (Search Engine Advertising) is the tendency to get lost in all the levers you can pull and data you can extract with the aim of improving perform…

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ESV Digital acquires Adtrade’s operations

ESV Digital acquires
Adtrade’s operations

We are proud to announce that ESV Digital has acquired Adtrade, a Brazilian startup specialized in RTB display marketing campaigns.…

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Yahoo! and Bing Changes What’s Happening?

Yahoo! and Bing Changes
What’s Happening?

You may remember that in 2010, Bing and Yahoo! came to an agreement to merge their PPC search solutions but it was a ten year agreement (for which the clock started ticking in Mid-2009) and so the…

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Why Agencies are Best  to Help with AdWords

Why Agencies are Best
to Help with AdWords

If you’re a huge corporation, look away now, since I would like to address those smaller scale companies that might feel like they’re falling behind the curve on PPC and Search Engine Marketing.…

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Attribution Modeling in SEA

Attribution Modeling
in SEA

If you are managing SEA campaigns, whether you are looking at a high or a very granular level, some of the most important Key Performance Indicators (KPI) you use to take decisions are Cost Per…

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ESV Digital at E-Marketing, Paris

ESV Digital
at E-Marketing, Paris

E-Marketing Paris is the annual meeting point of the digital marketing industry in France. The event held in Porte de Versailles in Paris…

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