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Experiment or bust? Do you really need a test?

Experiment or bust?
Do you really need a test?

A PPC account that is running pretty well can always do better. But why rock the boat? What else is there to do other than optimize what you’ve got? …

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Stop GDN Waste! How to Get Control of Costs

Stop GDN Waste!
How to Get Control of Costs

The Google Display Network (GDN) is a continuously growing and changing beast, much like the Google Search Network, and it is very easy to be spending too much or suffering from too little efficiency.…

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Don’t Kill Your Sales With The Wrong Efficiency KPI

Don’t Kill Your Sales With
The Wrong Efficiency KPI

If you’ve been having trouble hitting your PPC Key Performance Indicator (KPI) for the business, or if you are hitting it but you’re not sure why you’re not seeing growth, this could be because you’re…

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7 “Hidden” SEM Problems Even if it’s Profitable!

7 “Hidden” SEM Problems
Even if it’s Profitable!

Your PPC account has been running for some time and you’re making a profit OK, but it’s always worth asking yourself if everything is really set up in such a way that there isn’t a significant efficie…

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Be Careful With New  Adwords Device Bid Modifiers

Be Careful With New
Adwords Device Bid Modifiers

With Google’s Device Bid Modifier rolling out recently, you can now adjust bids for individual devices in Adwords. Previously, you could only have a set bid for Desktop and Tablets, then use a percent…

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New Google Ad Formats Killing Off Organic Traffic?

New Google Ad Formats
Killing Off Organic Traffic?

Last month, Google announced that they will be making changes to travel and shopping for the upcoming seasons on mobile.The changes will include:…

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