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Overseas PPC 101: International PPC Management

Overseas PPC 101:
International PPC Management

If your business has an international footprint, it makes sense to market internationally. Implementing online marketing is, due to its nature, logistically easy to do from a computer at a desk here i…

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Customer Lifetime Value What it Should Mean to You

Customer Lifetime Value
What it Should Mean to You

Customer Lifetime Value (CLV) is one of the most important metrics for shaping your customer acquisition strategy. CLV gives advertisers the big picture beyond just a last-click and first sale model t…

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How to: Remarketing Lists For Search Ads (RLSA)

How to: Remarketing Lists
For Search Ads (RLSA)

Users often (about 95% of the time) do not convert on initial contact with a website, instead, they do their proper research and return several times before they convert. As advertisers, we have the o…

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Catering to the 3 Main Types Of Devices in PPC: Tablet

Catering to the 3 Main Types
Of Devices in PPC: Tablet

This is our third and final installment of our three part blog series on PPC device types: desktop, tablet, and mobile. We have looked at areas like bid management, ad types, messaging of ads…

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Catering to the 3 Main Types Of Devices in PPC: Mobile

Catering to the 3 Main Types
Of Devices in PPC: Mobile

Mobile is huge. As we know from “Mobilegeddon”, there is no denying the power that mobile has over an advertiser’s target audience because these users are incorporating smartphone devices into their l…

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Catering to the 3 Main Types Of Devices in PPC: Desktop

Catering to the 3 Main Types
Of Devices in PPC: Desktop

Pay Per Click (PPC) has changed a lot over the recent years due to the growth of non-desktop devices like tablets and smartphones, and how users of these choose to interact with online ads. …

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