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Why PPC is  Like Paul McCartney

Why PPC is
Like Paul McCartney

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Why Google Adwords is  Going “Mobile-First”

Why Google Adwords is
Going “Mobile-First”

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Maximize Your Ad Real Estate In Paid Search

Maximize Your Ad Real Estate
In Paid Search

When it comes to text ads, a small amount of extra screen space used can have a great impact on your paid search success. We’ve compiled a list of ways you can maximize the success of your text ads by…

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ESV Digital’s Press Review May 2016

ESV Digital’s Press
Review May 2016

The month of May has been unforgettable for the digital advertising environment. From Google’s major changes announced during their 2016 Performance Summit, to IBM’s new innovative ad format, there ha…

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Are These Match Type Issues Crushing your accounts?

Are These Match Type Issues
Crushing your accounts?

How to handle match types, or keyword matching options that designate which searches will result in your ad being shown, is an as-yet-unsettled issue in the world of digital marketing. This is because…

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Google’s Performance Summit changes you should know

Google’s Performance Summit
changes you should know

Hold onto your seats, because Google just made considerable changes to the way they create your ads. On Tuesday during the Google Ads & Analytics Innovations Keynote, Google speakers announced that …

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